RAE DUNN

BRAND MANAGEMENT, PRODUCT DEVELOPMENT & PACKAGE DEVELOPMENT FOR CELEBRITY CLIENT RAE DUNN. I WORKED DIRECTLY WITH RAE DUNN AND HER MANAGER TO CONCEPT AND CREATE NEW PRODUCTS. THESE PRODUCTS WERE LAUNCHED INTO RETAILERS SUCH AS TJMAXX AND HOME GOODS.


 

trend research & concepting

In order to acquire the Rae Dunn brand, I developed trend presentation based on the existing brand identity and how it would be interpreted onto new products.

product design

My client, DesignStyles, signed the Rae Dunn brand to develop a collection of home storage and organization. I acted as the liaison between my client and the brand to develop trends, work with designers and manage approvals with Rae Dunn.

brand Collateral

I developed a new branding identity for tags used on product featured in retail stores.